Createx

As Samurai burger came back around the its season. Mcdonald want to re-push Samurai burger product back into the market. As brand recall was very low especially online, we decided to launch samurai burger campaign featuring 50 online artists with the question “Why do we call it Samurai burger” for them to create their own art and post on their channels.

The campaign also involves a lot of influencers and tie-in the promotion across different segment.

With the right target and great optimization, the outcome of the campaign gained over 100% of KPI in all media metric.

9M Impressions

5.9M Users Reach

2.3M Campaign Video Views

160K Campaign Engagements

Customise message to match user insight. As there are a lot of sunscreen reviews online and users tent to look for it before they select the product, the idea is to hijack those review by selling the key benefit of the product within 10 seconds with the message that matches each review keywords.

Result: Product sales increase dramatically in the campaign period.

Short 15 seconds TV commercial which trigger people with benefit of the product and to download Thai PBS mobile application. The idea is the use simple situation that people encounter everyday and show how Thai PBS mobile application will benefit them in a humour way.

The videos also been use in digital in square format.

Branded video campaign that put the brand to be part of consumer life journey.

3 thematic brand short-films based on consumer insight of each stage of life. The 3 stories combined to show that Yamaha Music Thailand is part of everyone journey throughout their whole life.

Result: 7M Reach, 10M Impressions,

2M Video views,12% Engagement rate

*Engagement rate = Engagement / Reach

WORD-OF-MOUTH MARKETING lead to conversion and younger band perception

The campaign created to penetrate university student segment with micro-influencers.

The result was beyond expectation. Lead to product sold out and become one of the industry favourite product in young luxury market.

It’s not only generate sale but also open up a new target segmentation for the brand.

 

TRIGGER PRODUCT USAGE BY SHOWING INTERESTING EXAMPLE

Instead of going for 1 big video production, we decided to trigger and educate consumer by using 7 food bloggers to create 7 menu which

REACHED over 2.5M users

1M Video views combined.