With the right target and great optimization, the outcome of the campaign gained over 100% of KPI in all media metric.
5.9M Users Reach
2.3M Campaign Video Views
160K Campaign Engagements
Result: Product sales increase dramatically in the campaign period.
Short 15 seconds TV commercial which trigger people with benefit of the product and to download Thai PBS mobile application. The idea is the use simple situation that people encounter everyday and show how Thai PBS mobile application will benefit them in a humour way.
The videos also been use in digital in square format.
Branded video campaign that put the brand to be part of consumer life journey.
3 thematic brand short-films based on consumer insight of each stage of life. The 3 stories combined to show that Yamaha Music Thailand is part of everyone journey throughout their whole life.
Result: 7M Reach, 10M Impressions,
2M Video views,12% Engagement rate
*Engagement rate = Engagement / Reach
WORD-OF-MOUTH MARKETING lead to conversion and younger band perception
The campaign created to penetrate university student segment with micro-influencers.
The result was beyond expectation. Lead to product sold out and become one of the industry favourite product in young luxury market.
It’s not only generate sale but also open up a new target segmentation for the brand.