MAZDA LINE OFFICIAL

TURN PROMOTION TO CRM AND

CONSUMER CENTRIC PLATFORM

By giving right purpose to the platform. Mazda Line official, now focus more on consumer rather than promotion and also aiming to change it to CRM platform to support current user and potential buyer. Not only using push message but also maximise Line feature such rich menu and auto reply message so user can participate with brand more than just waiting to receive message.

Growth Block Rate decrease 10%

Click Rate increase 43%