YAMAHA CONNECTING PEOPLE WITH MUSIC March, 2018 Branded video campaign that put the brand to be part of consumer life journey. 3 thematic brand short-films based on consumer insight of each stage of life. The 3 stories combined to show that Yamaha Music Thailand is part of everyone journey throughout their whole life. Result: 7M Reach, 10M Impressions, 2M Video views,12% Engagement rate *Engagement rate = Engagement / Reach