YAMAHA CONNECTING PEOPLE WITH MUSIC

Branded video campaign that put the brand to be part of consumer life journey.


3 thematic brand short-films based on consumer insight of each stage of life. The 3 stories combined to show that Yamaha Music Thailand is part of everyone journey throughout their whole life.


Result: 7M Reach, 10M Impressions,


2M Video views,12% Engagement rate



*Engagement rate = Engagement / Reach

2018