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YAMAHA CONNECTING PEOPLE WITH MUSIC

March, 2018

Branded video campaign that put the brand to be part of consumer life journey.

3 thematic brand short-films based on consumer insight of each stage of life. The 3 stories combined to show that Yamaha Music Thailand is part of everyone journey throughout their whole life.

Result: 7M Reach, 10M Impressions,

2M Video views,12% Engagement rate

*Engagement rate = Engagement / Reach